In the year 1987 we commenced operations with a manufacturing capacity of 1000 pens per day, to then becoming the first company in India to introduce gel pens in 1996. We took the early mover advantage to commence exports in the year 2000, it is due to this hard work and perseverance, that the brand name ADD GEL is synonymous with premium quality writing instruments in INDIA and the sub-continent.

Our Success Formula

. Constant innovation-whether it is in Designing, Communication, Packaging, Technology

. Our mission - "QUALITY FIRST.....COST SECOND"

The Result

. First writing instruments company in INDIA to get ISO certification

No wonder ADD Pens is the leader in writing technology

Our Manufacturing Strengths

At our state of the art manufacturing facilities in Umbergaon & Daman, in western India, we combine international technology with in house expertise

. Fully automated machines 

. Dedicated R&D cell

. Adoption of SMP & TQM principals

The manufacturing strength facilitates us to meet

. Large volumes of Mass Market with capacity of 1.5 Million Pens per day  

.  Limited volumes of customized requirements    

. OEM requirements of large retail chains and multinational stationery brands

Today ADD GEL quality is the benchmark for many other manufacturers not only in INDIA but other countries too. Our quality is stringent enough to meet the diverse climatic conditions and needs of the various countries where we export

. From the cold climates of small countries like LITHUANIA to the blazing heat of big countries like SAUDI     ARABIA 

. From developed countries like CANADA to developing countries like BANGLADESH       

From small islands of WEST INDIES to the big island of AUSTRALIA

ADD GEL is present in more than 30 countries. Worldwide, it is probably the only INDIAN GEL PEN brand that is exported to JAPAN - the Birthplace of Gel technology.

Our wide range meets the requirements of STUDENTS - with range of gel pens, sketch pens, mechanical pencils etc.

EXECUTIVES - with range of ball pens, roller pens, highlighters etc.

OFFICES - with range of stick pens, white board markers etc.

SPECIALITY NEEDS - with OHP markers, document writers, laundry pens etc.

CORPORATES - with gifting pens, promotional pens etc.

All this has not been easy, as quality costs

But we are proud to say that we are not at all cheap, but economical in the long run as customers come again and again for ADD Brand because of assured quality and unbeatable performance