The story we’ve written so far.
Our success formula
Constant innovation in every field - from designing and technology, to communication and packaging, Technology
Successful cases in 15 years.
Our manufacturing strengths
Our mission
"QUALITY FIRST.....COST SECOND"
The Result
First writing instruments company in India to get ISO certification
Fully automated machines
Dedicated R&D cell
Adoption of SMP and TQM principles
These manufacturing strengths enable us to :
- Meet large mass market volumes with a capacity of 1.5 million pens per day
- Cater to limited volumes of customized requirements
- Fulfil OEM requirements of large retail chains and multinational stationery brands
Today, we are the benchmark for manufacturers not just in India, but other countries too. Our stringent quality checks allow us to meet the diverse climactic as well as market conditions of the countries we export to.
ADD Pens global footprint extends :
- From the cold climates of small countries like Lithuania to the blazing heat of big countries like Saudi Arabia
- From developed countries like Canada to emerging markets like Bangladesh
- From small islands of West Indies to the island continent of Australia
ADD GEL is present in more than 30 countries. It is possibly the only gel pen brand to be exported to Japan, the birthplace of gel technology.
We cater to the varied requirements of :
While quality always costs, we are proud to say that we have overcome challenges to offer you top-notch writing instruments at an economical price. Over the years, people like you keep coming back to us. Because assured quality and unbeatable performance is what we will always stand for.
Students
with our gel pens, sketch pens, mechanical pencils etc.
Executives
with our ball pens, roller pens, highlighters etc.
Offices
with our stick pens, white board markers etc.
Speciality
needs with our OHP markers, document writers, laundry pens etc.
Corporates
with our gifting pens, promotional pens etc.